Electronic mail communication is the most admired form of communication, in today’s tremendously advanced, busy and fast life. Being the most cost effective and efficient method to transmit all kinds of electronic data, it has become indispensable not only for corporate or professionals but for all those who have an inherent need to access their mailbox outside traditional workplaces. With the rapid advancement in wireless communication emails are now accessible not only on the P.C but on the mobile phone as well, leading us into an era of MOBILE-EMAIL.

These days various wireless e-mail solutions and client models are available in the market that provide for mobile email. There are mainly 2 techniques of retrieving mobile emails: The PUSH and the PULL .

Push e-mail is used to describe email systems that provide an “always-on” capability, in which new e-mail is instantly and actively transferred (pushed) as it arrives by the mail delivery agent (MDA) (commonly called mail server) to the mail user agent (MUA), also called the e-mail client. Most of its clients are smart phones, PDA’s, etc.

The pull model relies on the user to manually initiate the request for messages to be transferred from the server by manually logging in to his account. The push model works differently and is based on the server proactively relaying incoming messages to the mobile device without any prompting i.e. it pushes the emails to the user’s device as soon as it arrives.

One of the main drawbacks of Push technology is that it works on high end mobile phones. Today, there are many solutions having very high profile brand names providing the Push facility; some can integrate with a number of back-end servers through a plug-in architecture, such as Microsoft Exchange, Lotus Domino and IMAP/POP3 and some can integrate directly with existing servers without the need for extra back-end integration. But in the end it is likely to come down to a combination of cost, reliability, available feature and ease of set-up and maintenance that sways IT decision makers from its deployment.

But the question that tosses our mind is

“Is it really a desirable feature to start with?”

“What could be its consequences?” and

“Does it really make sense from technical point of view?”

As many of you would agree with me that every technical change does not mean improvement. Push e-mail could very well be one of these cases. Push e-mail promises delivery of e-mail to the mobile device as soon as it is delivered to the mail I personally feel that push e-mail is like adding a jet engine to the wheel chair of the elderly. It initially sounds good, adding speed to something that is relatively slow but in reality it does not work out as good as it seems to be.

Where Push facilitates direct delivery of your email in your mobile device, you should remember that it comes with a hoard of other uncomfortable features like accumulation of bulk email on the hand set for which you have to unnecessarily pay download charges. Sometimes it really becomes difficult to find the “ONE IMPORTANT” email from the stock of emails downloaded on the handheld.

Secondly, when the email is pushed on the handset, it seizes to exist at the mail server and if you want to access your emails on your P.C , you have to manually synchronize your emails from your mobile device to your P.C. which is another botheration for the user.

However, these push based solutions require more extensive upfront investments beyond high end mobile devices and data plans, including enterprise server software and potentially desktop and client software. They also have inherent corporate IT deployment and support costs. These server-based solutions are often perceived as providing IT with more direct control over the total solution. However, control also presents IT with additional challenges, such as increased implementation and setup time, server maintenance and management, and— in many cases—desktop software maintenance, etc.

Email solutions that are based on PULL ARCHITECTURE are relatively free from the complexity of Push based email solutions. For those who use email as a cornerstone of daily interaction with the world, the difference between the two seems to be a relatively moot point.

Frankly it’s impractical to notify me immediately when a new mail arrives, because that’s too often. Even if you can tell me immediately when I have new email, so what? I care about using email when I have time. And I often have time to do email on my phone when I’m waiting at signal, in a lobby, or otherwise outside workplace. Waiting is in fact the perfect void for mobile email to fill, which I predict will make it the New Millennium’s answer to smoking cigarettes.

If you’re your own boss and want to access your emails your way without any compulsion, then it is always better to opt for email solutions based on Pull Architecture. As with Pull you can retrieve your mails from your mail server when you have the best time at your disposal for doing so.

For those of us who really need to be in touch with information and resources using mobile email communications, we have a technology that does this. Today many companies are providing PULL based mobile email solutions, that are working to produce perfectly capable email clients for mobile devices .These simple IMAP-centric applications do so without the hoopla and cost of “Push” email. It works because based on the way we use email, or at least the way we all should be using email, the “Push” advantage which the industry touts as immediacy is actually bothersome, and “Pull” is just plain good enough.

The importance of Experience in Marketing cannot be ignored. For centuries poets and lovers tried to explain the celestial feeling of being in love, but failed. They ultimately concluded that to fathom the depths of love you’ll have to fall in love. The five powerful acts of sense, feel, think, act and relate, together form what we call experience. Man never believes anyone more than himself. It is much easier for him to learn from his own wisdom than from others.

The right Brain Stimulating Act of Experiencing feelings, comfort and bliss and avoiding, discomfort and discontentment is employed in capturing customers in what neo age marketers call “Experimental marketing.”

To be very accurate, in this media saturated world, the customer’s attention span is too short to retain one’s glance effect. The question then arises as to what can be done to get him to know the product. The simplest answer would be to let him EXPERIENCE the product. This will in turn ensure complete transparency and full customer satisfaction.

The pioneers of management call this metamorphosis as the journey from brand identity to brand experience.

Experimental marketing is more than just about the products of a company. It is about the essence that the brand carries. As the smell of freshly baked pan cakes stimulated the appetite, in the same way an experience can even generate that desire to possess in the customers. The amazing thing about this form of marketing is its universal acceptance and applicability across all the verticals and realms of modern market.

The Information Technology Sector can be easily termed as the most critical dynamic sector today. The Indian IT sector began its journey in 1990 and in 17 years there has seen comprehensive shift in its structure and kinetics. However the products and the services have been commoditized and competition is increasing day by day. This has adversely affected their margins.

In response the marketing strategies have undergone a paradigm shift. They are shifting from the conventional value and profit based norms to what is Experimental Marketing.

Say for example, Mcafee and Kaspersky giving trial versions of antivirus and firewall, downloadable from the net.

Google, Yahoo, Email@mobile, Etc. providing free access to emails on mobile phone.

These free products are aimed at generating a customer experience which may lead to sales conversion. The free versions act as teasers for the customers to try and finally lure them into buying the paid editions. Another reason may be getting the customer habituated to their use

The main limitations for IT products and services in adopting experimental marketing strategies are:

Lack of differentiation between products and services: Information technology products and services are highly undifferentiated offerings. The element of copying is prevalent in the market space and the competitive advantage is very short loved. Hence a slight inkling about the product can attract followers immediately, which can take away the competitive advantage within no time at all

For instance when email@mobile launched the facility of creating and accessing free mobile email ID’s from the ordinary mobile phone, it immediately caught attention of millions of mobile professionals who have the need to access their emails but do not have a P.C. For email access they are either limited to their office PC or Cyber Cafes. Similarly students studying far from their homes, professionals working in different towns and the senior/retired citizens who want to share their feelings with their family or friends can do so with the new offer by email@mobile

Secondly Security and Privacy are the 2 major factors which are to be considered before the deployment. Last but not the least Exclusivity of the Product and service plays an important role in reaching a wider market. IT majors round the globe are experimenting with experimental marketing. A bird’s eye view of some of the interesting and innovative techniques adopted by them will clear the picture.

TATA CONSUTANCY SEVICE: “Experience Certainty”

Infosys Technology Ltd-“Building Marvels”.

Microsoft-“Where do you want to go today?”

Accenture-: “High performance delivered”

Intel –“Intel Inside”

Thus experimental marketing is the next marketing tactic that can bridge the divide between consumers increasing demand for a change, in the marketer’s outlook & approach and slacken footed reluctance of conventional marketers to move away from mass media marketing.

]]> http://mobilemail.wordpress.com/2008/07/17/experimental-marketing-in-information-technology-sector/feed/ 0 mobilemail http://mobilemail.wordpress.com/2008/07/17/benefits-of-accessing-corporate-emails-on-mobile-phones/ http://mobilemail.wordpress.com/2008/07/17/benefits-of-accessing-corporate-emails-on-mobile-phones/#comments Thu, 17 Jul 2008 07:37:43 +0000 mobilemail http://mobilemail.wordpress.com/?p=23 ]]>

Benefits of Accessing Corporate Emails on Mobile

Accessing emails on Mobile is the modern method of staying connected with the latest information available in your Inbox. E-mail is the common application that one needs to use on a daily basis. Whether it is a corporate email or a personal mail, the majority of the mobile workforce has an inherent requirement for wireless access to e-mail.

Mobile email has always been the most important internet application. Emails brought us the freedom to communicate quickly with anyone anywhere over the internet. Being the most cost effective and efficient method to transmit all kinds of electronic data, it has become indispensable for professionals.

Accessing Emails on Mobile has become the most common tool to stay connected with information and resources. On one hand where it is an easy source to share information with friends, colleagues and near & dear ones, at the same time it is evenly beneficial for the mobile professionals. Mobile-emails help the mobile professionals to remain connected with their employers, suppliers, customers and other resources at all times.

Today Mobile Email has become an integral part of business. The access to corporate emails on mobile phone greatly helps businesses’ to improve communication, access information, cut costs. If used effectively also helps to improve employee efficiency, find new business opportunities and work more closely with customers and resources. Enterprise wireless data applications have grown modestly during the past several years. Today Businesses struggle for cost-justifying wireless applications that could be deployed within a rapidly evolving technology environment.

Keeping in mind the growing benefits of mobile email it has become an important business tool, not only for BIG corporate houses but also for Small & medium enterprises as well as for private business owners, to remote access to corporate emails anytime, anywhere. Mobile Email sets them free from the limits of a desktop P.C as they can easily access emails on their mobile phone, while they are on the move.

The primary function of mobile email solution is to facilitate the user to send, receive, compose, delete and view attachments via a mobile device. However various email solutions differ in the way they do so, which in turn depends upon the underlying mail servers, the ease with which they can be deployed in an organization, the cost factor and the mobile services with which they will work effectively .

BENEFITS OF CORPORATE MOBILE EMAIL

Mobile access to email on a handheld device has been available for a number of years now. Email plays an increasingly important role in our lives both in and out of the office.

Needless to say, many people rely on email for professional growth as much as they rely on it for personal entertainment or communicating with friends.We all know that Mobile email offers the possibility of sending and receiving email from your mobile device wherever you are. You may even be able to use the same email account you have on your desktop or laptop computer.

But the Question is “What are the far fetched benefits of Accessing Corporate emails on mobile”

The common answer is “Messaging on the move is required in business communications”. Let us first discuss the varied benefits of accessing corporate emails on mobile phones.

The Mobile Access to Corporate emails provides

1. Greater responsiveness to clients, partners or suppliers: Organizations can improve communication and service at all external contact points by providing employees with more timely access to information. True mobile e-mail solutions that provide real-time

delivery of e-mail provide added benefits over cradle-synch solutions.

2. Improved work-life balance for employees: Increasingly, the line between home life and work life is blurring for the average professional. Although jokes abound that mobile devices make workers accessible at all times (even when they do not wish to be accessible), user-friendly solutions can actually create extra time for workers in both aspects of their lives. An employee’s ability to leave work to watch a child’s soccer game— knowing he or she can receive an important e-mail on the sidelines—improves morale immeasurably.

3. Increased utilization of existing IT investments: Workforce mobility is increasing every year. If IT applications do not go mobile along with the employees,

their value decreases significantly. Wireless data investments should be viewed as an incremental cost of much larger existing IT investments.

4. Ability to leverage existing devices for multiple wireless solutions: Cellular phones are a way of life for today’s workers. Data-capable handsets are virtually

Ubiquitous. Adding wireless e-mail capabilities onto these pervasive workforce tools makes practical sense and reduces the cost of deployment.

Although it is difficult to determine the benefits realized from wireless e-mail access, it is worthwhile to understand that even minimal assumed productivity gains for mobile professionals can provide financial justification for deployment. The greatest challenge is measuring productivity gains from wireless e-mail access. Some analyses have assumed

large time savings in terms of hours per day per employee. Yet even a very conservative measure of productivity gains, such as 30 minutes per day, yields measurable benefits.

Today some organizations have come up with such cost effective email solutions like email@mobile Corporate edition which has been specifically designed for those organizations who would like to provide its employees with the facility of accessing their corporate/official emails on the mobile but do not want to invest in purchasing high end mobile phones like PDAs and smart Phones or in paying monthly subscription charges and giving their server access to a third party.

What they ask for is one time investment in installation of the email solution on the Company’s mail server or the web space provided for the website which allows the company users to access their corporate (POP3 and IMAP4) email boxes anytime, anywhere using any GPRS enabled mobile phone, operational in any network and without having to install any software on the handset. Just like one uses web mail program to access emails on web browser, users can access their official emails via email@mobile software over a mobile browser. It has been optimized for MS. Exchange, Lotus Dominos and Hosted services.

While evaluating the benefits of mobile email solutions, explained Arvind V. CEO with Adroit Claretdene Infotech “There are companies providing mobile access to existing web-mail but the device compatibility and monthly subscription charges are the major constraints”.

The advantages of accessing corporate emails on mobile phones are tremendous. So if you want to reap maximum benefits with respect to the productivity level and increased efficiency level of your organizations mobile work force, give them the added advantage of accessing corporate emails on mobile.

We live in an era of Mobile Communication. In the recent few years there has been a gradual multiplication in the number of companies manufacturing mobile phones. Simultaneously there has also been an equal increase in the number of mobile phone service companies and mobile solution providers. Advertisements from competing manufacturers and service/solution providers of mobile industry time and again seem to harp on the two important aspects i.e. how to target the common public and the affordable rates.

This has certainly influenced the mobile industry (mobile phones, services and solution providing companies).There has been frequent switching among customers. Instead of concentrating on building clientele in the short term the time has now come for the these companies to identify their specific and unique strengths , corporate image , brand value or service , position themselves accordingly and build long term relationship and loyal clientele among specific consumer segments.

In today’s circumstances, it is imperative that communication is hassle free and cost effective. Today all over the world, the mobile industry is doing quite well, offering reasonably good products and services at affordable rates. Do you remember when the first mobile hand set came in the market? How expensive it was with thundering mobile service charges and other solutions. Comparatively, now everything seems to be quite under control and affordable. Not only mobile handsets have become in-expensive but various kinds of services and mobile solutions are also available at very cost effective rates. The growth rate of this sector is robust and beyond imagination. Different companies are coming out with innovative schemes and price benefits to consumers practically, everyday. Almost all companies have imbibed one philosophy –keep the tariff low and create a huge customer base; and profit will come through volumes.

With this philosophy of attracting customers at low tariff, almost all companies in the world offer and communicate similar services, network and of course price.

Most of the advertisements are similar and it is difficult to relate which creative goes with which brand. They are probably clamoring about the same features.

You can think yourself, when talking about basic mobile phones

What is the great difference between a Nokia, Sony Ericsson, Samsung and other mobile phone?

Yes, the difference is almost negligible. The same is the case with mobile service and solution providers. The services provided by Airtel, Vodafone, Tata Indicom, etc are almost the same. Looking at any of the advertisements of these companies the main communication hovers around network/communication and low tariffs, and not much else. None of these companies is trying for innovation in “Communication”. In order to exaggerate their product, they just talk emphatically about the network and connectivity.

The same is the case with email clients like Yahoo mail, Gmail, Hotmail, and others. All of them are delivering the same kind of marketing communications. The saddest part of this kind of communication is that they don’t talk about differentiating factors which might have put their brand above the rest. At the tangible front , the consumers are basically indifferent towards the technology. They just want a product which caters to their needs and falls within their pocket. But if a company can do something so that people perceive different technologies vis-à-vis service differently, and demonstrate how a particular technology can actually give them better satisfaction, consumers will sway towards that company. Creating a perception difference through technology may not be too easy, but if it can be created, it can do wonders.

It takes time to build corporate image. It is not build overnight. It demands a lot of commitment towards the consumers. Companies should carry out continual research to find out what actually makes the consumer tick and take their services accordingly. The high churn rate among consumers from one product to another, clearly suggests that currently people do not trust and stick to any of the brands for the long run.

Brand value is not an isolated concept. Brand value develops when a company has the “Right Technology”, “Right Image” and a “Strong Consumer Pull. These three factors, in the right proportion, can create a strong brand value and difference.

The telecom industry has to offer “Service and a service with a difference”. Without proper service a mobile company just cannot survive, as consumers will soon desert it.

For example: Today, when everybody is accessing their email accounts on their mobile handsets with Yahoo mail and Gmail, Email@mobile created the big difference by offering its users a free service to create mobile email ID from ones basic mobile handset without being limited to the PC.

It actually made a great difference for the mobile population who had the need to access their email accounts but did not have a PC like the students, sales executives or senior/retired citizens to create their email IDs and benefit from the advantages of mobile email.

Thus the mobile Industry and their advertisers should therefore nudge themselves out of the narrow focus of building a huge customer base in the short term based on universal attributes. They should instead move towards developing a communication strategy for the long run that would build on their unique attributes (tangible/ intangible) so as to build loyal clientele among specific target groups.

]]> http://mobilemail.wordpress.com/2008/07/16/marketing-communication-in-mobile-industry/feed/ 0 mobilemail http://mobilemail.wordpress.com/2008/07/16/free-mobile-email-enjoy-free-email-access-on-mobile/ http://mobilemail.wordpress.com/2008/07/16/free-mobile-email-enjoy-free-email-access-on-mobile/#comments Wed, 16 Jul 2008 07:10:36 +0000 mobilemail http://mobilemail.wordpress.com/?p=9 ]]>

Emails brought us the freedom to communicate quickly with anyone anywhere over the internet. Being the most cost effective and efficient method to transmit all kinds of electronic data, it has become indispensable for professionals, students and for all most every person who calls himself a literate.

But, the freedom came to us at the cost of being tied to the PC or laptop for accessing the emails. Each one of us today has the ‘need’ to access our email account in order to remain connected with our friends, customers, suppliers and other resources at least once a day to several times a day.

For many of us, who do not have a P.C and are usually on the move, it really becomes difficult to rush to some desk top system every now and then just to access our emails. Sometimes we even spend our money and time at cyber cafes just to read some important information emailed to us.

I often envied my boss who carried a smart laptop and a smart phone with him and enjoyed the power of being connected with the world.

Many of my senior colleagues also had the advantage of mobile access to their emails through their smart phones. But for me it was a wish which could not be fulfilled until another couple of years.

It would cost me a fortune to avail these luxury devices.

I would have remained content with my office P.C and ordinary mobile phone until I read the news about www.emailatmobile.com offering first mobile email ID to world wide users through which one could have access to his emails on his basic mobile phone, and that too absolutely free.

These days internet browsing on the mobile phone is also available at very cost effective rates which can easily fit into ones monthly budget.

The features of mobile email that are being provided suite my personal requirements completely.

It’s totally free of cost. You only need a basic mobile phone that is capable of internet browsing. Moreover it frees you from the bondage of your P.C as you can create your email@mobile ID directly from your mobile browser by logging on to wap.emailatmobile.com

If you do not want to spend money on smart phones, PDA’s and laptops and still want to realize the benefits of mobile computing there are many websites providing free access to emails on mobile. Check out www.emailatmobile.com for more information on Net

Today, besides the top management there are other employees in an organization who have this need to read, compose and send emails while they are on the move. It is very difficult for them to rush to their offices every time just to access their emails on their P.C.

Moreover the company cannot afford to give an expensive mobile phone or laptop to all its employees with which they can remain connected with their colleagues, employers, customers, suppliers and other resources.

This has created an indispensable “need” for such email solutions which enable mobile users to access their email accounts over their ordinary mobile handsets.

Earlier this facility was available only on very high end mobile phones requiring Enterprise Servers to integrate with existing email platforms. Huge investments had to be made in buying high hand Helds or paying huge monthly subscriptions to mobile service providers and above all limited choice of handsets.

But with the advent of new email solutions, now every mobile user can access his emails over his ordinary mobile phone which is capable of internet browsing and that too at a very cost effective rate.

One of my friends’ referred email@mobile –a simple software which once installed on your mail server allows you to access all your corporate emails on your ordinary mobile handsets and for this there is no need to buy any high end mobile phone, no need for any installation on hand set and no need of paying any monthly subscriptions charges for life time.

You will find substantial information on accessing emails on ordinary mobile phones and how to make mobile computing and mobility a powerful business solution by logging on to http://www.emailatmobile.com

]]> http://mobilemail.wordpress.com/2008/07/16/emails-on-mobile-accessing-corporate-emails-on-mobile-phones/feed/ 1 mobilemail http://mobilemail.wordpress.com/2008/07/15/experimental-marketing-in-it-sector/ http://mobilemail.wordpress.com/2008/07/15/experimental-marketing-in-it-sector/#comments Tue, 15 Jul 2008 07:47:30 +0000 mobilemail http://mobilemail.wordpress.com/?p=15 ]]> The marketing environment is getting ethereal with every passing day. The flooding product and service lines and the nagging media advertisements are forcing customers to shut their senses and disregard buying. In order to be visible in this clutter, marketers are moving towards an era called “EXPERIMENTAL ERA”. Information Technology Firms also realize the importance of Experimental Marketing and have started working on it.

The importance of Experience in Marketing cannot be ignored. For centuries poets and lovers tried to explain the celestial feeling of being in love, but failed. They ultimately concluded that to fathom the depths of love you’ll have to fall in love. The five powerful acts of sense, feel, think, act and relate, together form what we call experience. Man never believes anyone more than himself. It is much easier for him to learn from his own wisdom than from others.

The right Brain Stimulating Act of Experiencing feelings, comfort and bliss and avoiding, discomfort and discontentment is employed in capturing customers in what neo age marketers call “Experimental marketing.”

To be very accurate, in this media saturated world, the customer’s attention span is too short to retain one’s glance effect. The question then arises as to what can be done to get him to know the product. The simplest answer would be to let him EXPERIENCE the product. This will in turn ensure complete transparency and full customer satisfaction.

The pioneers of management call this metamorphosis as the journey from brand identity to brand experience.

Experimental marketing is more than just about the products of a company. It is about the essence that the brand carries. As the smell of freshly baked pan cakes stimulated the appetite, in the same way an experience can even generate that desire to possess in the customers. The amazing thing about this form of marketing is its universal acceptance and applicability across all the verticals and realms of modern market.

The Information Technology Sector can be easily termed as the most critical dynamic sector today. The Indian IT sector began its journey in 1990 and in 17 years there has seen comprehensive shift in its structure and kinetics. However the products and the services have been commoditized and competition is increasing day by day. This has adversely affected their margins.

In response the marketing strategies have undergone a paradigm shift. They are shifting from the conventional value and profit based norms to what is Experimental Marketing.

Say for example, Mcafee and Kaspersky giving trial versions of antivirus and firewall, downloadable from the net.

Google, Yahoo, Email@mobile, Etc. providing free access to emails on mobile phone.

These free products are aimed at generating a customer experience which may lead to sales conversion. The free versions act as teasers for the customers to try and finally lure them into buying the paid editions. Another reason may be getting the customer habituated to their use

The main limitations for IT products and services in adopting experimental marketing strategies are:

Lack of differentiation between products and services: Information technology products and services are highly undifferentiated offerings. The element of copying is prevalent in the market space and the competitive advantage is very short loved. Hence a slight inkling about the product can attract followers immediately, which can take away the competitive advantage within no time at all

For instance when email@mobile launched the facility of creating and accessing free mobile email ID’s from the ordinary mobile phone, it immediately caught attention of millions of mobile professionals who have the need to access their emails but do not have a P.C. For email access they are either limited to their office PC or Cyber Cafes. Similarly students studying far from their homes, professionals working in different towns and the senior/retired citizens who want to share their feelings with their family or friends can do so with the new offer by email@mobile

Secondly Security and Privacy are the 2 major factors which are to be considered before the deployment. Last but not the least Exclusivity of the Product and service plays an important role in reaching a wider market. IT majors round the globe are experimenting with experimental marketing. A bird’s eye view of some of the interesting and innovative techniques adopted by them will clear the picture.

TATA CONSUTANCY SEVICE: “Experience Certainty”

Infosys Technology Ltd-“Building Marvels”.

Microsoft-“Where do you want to go today?”

Accenture-: “High performance delivered”

Intel –“Intel Inside”

Thus experimental marketing is the next marketing tactic that can bridge the divide between consumers increasing demand for a change, in the marketer’s outlook & approach and slacken footed reluctance of conventional marketers to move away from mass media marketing.

]]> http://mobilemail.wordpress.com/2008/07/15/experimental-marketing-in-it-sector/feed/ 0 mobilemail http://mobilemail.wordpress.com/2008/07/15/mobile-communicationa-cutting-edge-technology/ http://mobilemail.wordpress.com/2008/07/15/mobile-communicationa-cutting-edge-technology/#comments Tue, 15 Jul 2008 07:38:51 +0000 mobilemail http://mobilemail.wordpress.com/?p=14 ]]> Mobile Communication: A Cutting Edge Technology

Wireless communication has diffused faster than any other communication technology in history. To begin with, the most pervasive technology in this field has been –Mobile Phone which brought a wave of variations in the mode of communication.

Within a span of about 10 years Mobile telephony has moved from being the technology of a privileged few to an essentially main stream technology. It actually began to take off world wide in mid 90’s when the ratio of mobile to land line phone went up from 1:34(1991) to about 1:8(1998). By 2000 the ratio of mobile phone to land line phone rose to 1:2 and by 2003, mobile phone subscriptions had overtaken mainline subscription for the first time. Since then mobile phone subscriptions have continued to rise effectively at a fast rate. With the passage of time mobile phones have not only become substitutes for wired phones but have overshadowed them.

There has been a significant increase in mobile phone subscription in the past decade and mobile phones have outstripped fixed lines in most countries. The main reason being that the mobile phones come with a wealth of features like text messaging, email, internet access, games, music playback, personal organizer, etc. The mobile phone technology is getting more and more advanced with each passing day.

Considering the importance of WIRELESS INTERNET –Although there are a variety of ways to access the internet wirelessly( for example mobile phones, pagers, laptops, PDA’s) access via mobile phone has received the most kind attention in the past few years , probably because mobile phone is the primary mode used to remain connected with information and resources.

It has been rightly quoted “With mobile phone in your hands the world is at your finger tips.”

Furthur emphasizing on the future of internet and communication it has been rightly said

“The future of the internet and computing application is not going yo be in the home or at the office ; its going to be MOBILE”

—-Nigel Clifford, Sybian

Secondly preference for asynchronous communication method suits the fast & modern lifestyle. As we all know email is considered more efficient, faster, cost effective and secured means of communication. Today’s global workforce demands “anywhere, anytime” technology. Information on the move is a necessity as well as an advantage.

Emails brought us the freedom to communicate quickly with anyone anywhere over the internet. Being the most cost effective and efficient method to transmit all kinds of electronic data, it has become indispensable for professionals, students and probably for everybody who has the need to access emails while on the move.

For modern enterprises, the benefits of accessing emails on mobile are clear: it’s convenient and provides for new opportunities, and they are an exceptionally effective way for workers to stay connected with both colleagues and back-office information

It provides

1. Increased employee productivity while away from the office.

2. Increased real time responsiveness to clients , customers partners or suppliers.

3. Great convenience/enhanced user experience

4. Improved accessibility for employees traveling globally

5. Improved executive decision making

6. Ability to expand the use of mobile phones from voice to data applications.

7. Enhanced employee collaboration.

8. Lower cost of operations compared to mobile wireless laptops.

9. Increased ability to leverage existing I.T investments.

Because of the versatility and portability of mobile phones many major companies across the world that value instant integrated communications are now issuing mobile phones, to their extended workforce. The need of accessing corporate emails on the move growing day by day. Not only can colleagues keep in touch by voice, they can also email and share files by sending as attachments that otherwise would need to be sent via PC. Thus, the majority of the mobile workforce has an inherent requirement for wireless access to email account

But still there are certain factors which prevent the deployment of wireless email access on mobile phones like total cost of ownership, security issues, device and net work compatibility.

Recently I came across a unique email solution called email@mobile– a resourceful solution for all enterprises. It is basically meant for those organizations who would like to provide its employees with the facility of accessing their corporate/official emails on the mobile but do not want to invest in purchasing high end mobile phones, paying monthly subscription charges or giving their server access to a third party.

email@mobile software requires one time investment and installation of software on company’s mail server or web-space provided for the website and allows the company users to access their corporate (POP3 and IMAP4) email boxes anytime, anywhere using any GPRS enabled mobile phone, operational in any network and without having to install any software on the handset.

The use of workforce mobility and wireless communication can help organisations move ahead in the new economy. Businesses have already perceived the benefits of wireless

e-mail.The power of communicating with the world is at your finger tips. The developments in the wireless telecommunications sector, have transformed our dreams and fantasies regarding communication into a reality. It is in fact redefining the ways in which we communicate and stay connected with the world. Hopefully new developments in the field of mobile communication will enhance the power in our hands.

]]> http://mobilemail.wordpress.com/2008/07/15/mobile-communicationa-cutting-edge-technology/feed/ 0 mobilemail http://mobilemail.wordpress.com/2008/07/15/mobile-mania/ http://mobilemail.wordpress.com/2008/07/15/mobile-mania/#comments Tue, 15 Jul 2008 07:36:13 +0000 mobilemail http://mobilemail.wordpress.com/?p=13 ]]> A single device, small enough to be carried within your fist, holds the capability of keeping you connected with the rest of the world, no matter where you are. The gadget I am talking about is mobile phone, the craze of the age. There may hardly be any single electronic product that acquired as much popularity as mobile phone, within such a short span of time.

The unprecedented development in mobile phone technology and insatiable demand for it has resulted in the continuous supply of new mobile phones with latest facilities available on a basic mobile hand set. In the recent years, mobile phone makers have incorporated several trendsetting features in the phones like camera, music player, games, internet browsing and mobile emails, all at the same time.

The mobile phones not only help us to effectively communicate with our near and dear ones they also enable us to access the Internet and secure invaluable information that would enhance the quality of our lives in today’s competitive world. And they help us to keep ourselves entertained in the highly stressful times that we are living in. We could play the latest mobile games to take our mind off pressing problems or listen to our favorite music tracks to sooth our senses!

The capabilities of the latest mobile phones with facilities like email access are way beyond our wildest expectations. Emails on mobile are the quickest, easiest and the most cost effective way of sending and receiving information across the world.

These days email access is available on the mobile which allows users to real time access to their email account from their mobile, anytime and anywhere.

The pleasure of reading beautiful emails sent by your dear friend and viewing his/her images along with the text, while you are on the move is really incredible.

Imagine your mobile browser working like a web browser?

Now the Question that is baffling you is

“WHAT ABOUT THE COST OF AVAILING SUCH FACILITIES”?

The development in the field of technology has automatically solved all the problems. Nowadays free mobile email solutions like email@mobile allow you to own a free mobile email ID and access your emails on any basic GPRS enabled mobile phone, operational with any mobile service provider, thereby eliminates the need of buying a smartphone and extends the use of existing mobile phones. You can also create your emailatmobile ID directly from your mobile phone by pointing your mobile browser to wap.emailatmobile.com hence liberating you from the limits of a P.C.

Check out www.emailatmobile.com on your web browser for more details.

The power of communicating with the world is at your finger tips. The developments in the mobile telecommunications sector, have transformed our dreams and fantasies regarding communication into a reality. It is in fact redefining the ways in which we communicate and entertain. Hopefully new developments in the field of mobile technology will enhance the power in our hands.

he workforce mobility is steadily increasing every year. There are approximately more than Billion mobile workers in the world today. If IT applications do not go mobile along with the employees, their productivity level and value decreases significantly. The immediate need of these mobile professionals is for remote access to their email in order to successfully transact business outside traditional work places at all times.

As mobile ways of working become indispensable, it is imperative for working professionals to move out of their organization to realize the significant business benefits. Whether the top management or the decision makers of an organization realize it or not, the majority of their mobile workforce has an inherent requirement for wireless access to e-mail.

If wireless e-mail is such a priority for enterprises, then the question arises

“What is preventing deployment?”

These days various wireless e-mail solutions and client models are available in the market. The enterprises (large or SME’s) are still evaluating the right

configuration for their deployment. Most wireless e-mail solutions fall into three categories like Desk Top Client Solutions, Behind the Firewall Server Deployments and Carrier Hosted Solutions.

.There are various factors which determine wireless email deployment in an Organization, the foremost being Total Cost of ownership, Mobile Workforce of Organization, security issues, support for wide array of devices and network compatibility.

Many organizations consider those email solutions for deployment that are cost effective and require minimal expenditure. The Basic Components of a wireless email total cost of ownership includes the software cost, service cost, device cost and the support & maintenance cost.

In many cases the organizations are not ready to make such huge investments in the IT department in terms of enterprise server, buying & providing suitable high end devices to all its employees, paying monthly subscription charges to mobile service providers and full time support and maintenance from IT department to keep the entire set up running.

Secondly while talking about the mobile workforce, there are two types of mobile professionals in an organization. On one hand we have the Top management or the senior most executives and on the other hand we have the other set of employees like the sales executives, site engineers, etc who need timely access to information while they are on the move. Many times the company provides for a mobile email solution for its high level employees only, by giving them laptops or high end mobile phones like PDA’s, Smart phones, etc. The decision makers realize the fact that other set of employees also have an inherent need to remote access to their emails in order to remain connected with their resources but again the question of making such a huge investment stops them from deployment .

Small and medium enterprises that have a smaller number of remote or mobile employees can avail on move services offered by mobile carriers but then the monthly service charges applicable per person might not be feasible for the company.

Then there are certain email clients/applications which work only on limited Smart Phones & PDA’s and are targeted at individuals, hence are not worth so much investment.

Wireless email solutions are also available at monthly subscription which is a cost effective option for enterprises or individuals as compared to enterprise applications but security of data is the major constraint as the server access remains with the third party putting a constraint on the security of company’s confidential information.

These days’ different kinds of wireless email clients and solutions are available so the Enterprises must evaluate the benefits and potential drawbacks of each configuration and then select a vendor based solution or client on the basis of its ability to deliver the chosen service/solution.

Recently I came across a unique email solution called email@mobile which can surely be a resourceful solution for large as well as SME’s who can not justify the deployment of expensive enterprise solutions. It is basically meant for those organizations who would like to provide its employees with the facility of accessing their corporate/official emails on the mobile but do not want to invest in purchasing high end mobile phones, paying monthly subscription charges or giving their server access to a third party.

email@mobile software requires one time investment and installation of software on company’s mail server or web-space provided for the website. It allows the company users to access their corporate (POP3 and IMAP4) email boxes anytime, anywhere using their existing mobile phone, operational in any network and without having to install any software on the handset.

Although issues such as cost and security are some of the top barriers to wireless access to data, several other issues are making enterprises hesitant to adopt wireless email solutions. So I suggest that an enterprise should go in for such a mobile email deployment that is cost-effective, secured, implemented with minimal development & integration, easy for IT department to manage; provide support for a wide array of devices; and

work well on today’s limited-bandwidth wireless networks.